The Entertainer — two-story Arena home with cream siding, black shutters, and lavender landscaping

More home.
Less money.

Steel-built ADUs from $129k · brand-new homes around $300k · one fixed price, built in weeks.

Your backyard could pay you $1,400–$2,850 a month.

Seven fixed-price plans engineered to rent from day one — while the steel shell holds its value for generations.

You'll want to see this
A-101 · How we got here

Nobody built the American Nightmare on purpose. The math just broke.

Builders aren't villains — the way America builds is simply antiquated. Since 2020, materials cost roughly 40% more and borrowed money costs about twice as much, and stick-built construction passes every penny of both straight into your price. The starter home didn't disappear. It got over-costed out of reach.

~40%Material cost inflation since 2020
The cost of borrowed money vs 2021
100%Of it passed through to your price — the old way

So we threw out the blueprint and started over.

A-102 · Startup Life
Introducing Startup Life

The new take on the starter home.

Startup Life is a home designed like a great product: lean, high-performance, and built to grow with you. No wasted space. No fragile shortcuts. Just the essentials of modern living — done at the highest level, and priced so families can actually begin.

Arena interior — open main floor render, island kitchen and living space The Loft — main level floor plan line drawing
From drawing to door — every plan priced before permit
01

Every square foot earns its place

The dead space is designed out — no stairs or utility rooms wasting the heart of your home. What's left is pure, usable living space.

02

Built to last generations

An all-steel home that shrugs off fire, water, time, and weather — so your biggest investment never becomes your biggest liability.

03

Engineered like modern tech

Smart-home ready, energy-efficient everything, and flooded with natural light. The home keeps up with how you actually live.

04

Priced to start your life

High-end systems and finishes, delivered fast with modular precision — at a fixed price that brings the dream back within reach.

A-103 · The Arena Standard
The Arena Standard

Every system in the house, chosen like your life depends on it.

Most builders pick whatever the lumberyard has. Arena runs a locked spec — the Arena Standard — engineered for Utah's climate, seismic code, and the next fifty years. Pick a system. See what it does for you.

Arena cutaway render — upper level, bedrooms and bath The Super Garage — elevation line drawing
The drawing and the reality — same millimeter spec

Steel bones, millimeter precision

Every wall panel and truss is CAD-cut cold-formed steel from a Salt Lake fabricator — non-combustible, straight forever, and immune to the rot, mold, warp, and termites that quietly eat wood houses. Which means the home your kids inherit is as solid as the day it was set.

Non-combustibleNever rots or warpsTermite-proofPanelized — set in days

The full Arena Standard runs deeper — foundation, rainscreen, smart panel, ventilation — every assembly with a locked spec and two vetted backups. Ask your advisor for the spec sheet.

Anatomy of an Arena wall

Engineered layer by layer.

  • 1 · Vented rainscreen cladding

    Fiber-cement panels on a drained, ventilated gap — the wall sheds water and dries itself, through every freeze and thaw.

  • 2 · Continuous exterior insulation

    An unbroken thermal blanket around the whole frame. No cold spots, no thermal bridges — lower bills in every season.

  • 3 · Cold-formed steel framing

    Won't rot, warp, mold, or burn. The structural backbone of every Arena home, engineered for Wasatch seismic code.

  • 4 · Mineral-board sheathing

    MgO board absorbs almost no water, feeds no mold, and doesn't burn — so a storm during the build or a leak in year twelve just doesn't matter.

The Entertainer — white stucco with standing-seam metal roof The Entertainer · white stucco + standing-seam steel · one of seven plans
The full lineup

Seven plans. Fixed pricing. $175 per square foot.

Every plan below is a complete steel-built home — from a backyard rental to a triplex that pays your mortgage. The price you see is the price you sign.

Every price above is turn-key at $175/sq ft — design, permits, site work, and the full Arena Standard included. Rent estimates are Wasatch Front averages; your advisor prices your exact lot.

Land & new communities

New land. New neighborhoods. Built the Arena way.

The housing shortage isn't a mystery — it's a land problem and a speed problem. Arena solves both: acquiring raw ground along the Wasatch Front and turning it into Startup Life communities in months, not years.

Arena communities

Whole neighborhoods of steel-built homes — optimized lots, modern amenities, and pricing a first-time buyer can actually reach. Single-family homes from ~$300k.

Explore new homes

Own land? Put it to work.

A lot, a field, an oversized backyard — Arena runs the feasibility, designs to your parcel, and builds at a fixed price. Your ground becomes housing, income, and equity.

Talk land with an advisor

Invest alongside us

Development deals move fast when the builder controls the plans, the pricing, and the timeline. Arena partners with land owners and investors on ground-up projects.

Start the conversation
Homie Pros · home services

The crews that build Arena homes, working on yours.

Home services has the same disease homebuilding had: mystery hourly billing, no-show crews, and a different price for every neighbor. Homie Pros fixes it the Arena way — a firm, fixed price from a published catalog before anyone lifts a tool.

Fixed price, not an hourly meter

Every job is priced from scope and size — paint by the wall, floors by the foot. The number you approve is the number you pay.

Crew day-blocks for punch lists

Book a half-day or full-day crew and hand them the whole list — fixtures, patches, hauling, curb appeal. One visit, listing-ready.

VIP membership pricing

Members get a locked discount on every service, all year. The more your home needs, the more the membership pays you back.

Interior & exterior paint
Flooring & tile
Landscaping & curb appeal
Handyman & punch lists
Pressure wash & windows
Pre-listing home refresh
Designed for how you live

Every space, optimized for Startup Life.

Kitchen, bathrooms, bedrooms, and the spaces you share — each one re-thought from scratch around real life, modern technology, and zero waste.

Arena interior — open main floor with island kitchen

A kitchen built like a workspace

The heart of the home, optimized for flow. Smart appliances, efficient water and energy, and a layout where nothing is wasted and everything is within reach.

Smart appliancesWater-efficientNatural lightZero wasted space
Choose your path

Victory starts at home. Yours starts here.

Add a steel-built home to land you already own, move into a new Arena community, or put Arena crews to work on the home you have.

A-104 · Questions

Four questions everyone asks first.

Q1

How much does an Arena home cost?

A fixed $175 per square foot, turn-key. ADUs run $128,625–$385,875 across the seven plans; new homes land around $300k. The price locks before construction starts.

Q2

How long does the build take?

Weeks, not years. Panelized cold-formed steel is CAD-cut in a Salt Lake-area factory and assembled on site. Here's why that works →

Q3

Are ADUs legal in Utah?

Broadly yes — with city-specific rules on size, parking, and owner-occupancy. Arena verifies your parcel's zoning as step one, free. The 2026 rules, explained →

Q4

What could an ADU rent for?

Roughly $1,400–$2,850 a month across the Wasatch Front depending on the plan. See the house-hacking math →

No pressure. Just your numbers.

Let's talk numbers.

You've probably been burned by "free estimates" that turn into sales marathons. This isn't that. An Arena advisor runs your address, your goal, and your budget — and calls back with a fixed price and a floorplan that fits.

Your info goes to one Arena advisor. No lists, no spam, no obligation.

Arena roof deck — hot tub, outdoor kitchen and lounge seating